The Greek mobile operator Play, of Panos Germanos, earned “Retailer of the Year” in the Polish market. The Play network boasting 1,000 stores, was distinguished for the strategic development of the brand and its commercial network, including the number of outlets.
Meanwhile, the service and interaction with customers played a significant role. The marketing strategy of the company contributed to this distinction as well.
The Company Play, has been active in the Polish market for the last six years and is the first company to develop the telecommunications sector in Europe.