EMITT 2014 Brings Greece and Turkey Closer


For the first time, Greece will be participating in a large tourism exhibition in Turkey, called the East Mediterranean International Tourism and Travel Exhibition (EMITT). Greece will gather all its regional tourism sectors under one roof to organize extensive promotional activities.

Greece and Turkey are trying to leave their differences behind and both sides are taking initiatives towards this direction in an effort to get closer. Such an initiative includes the participation of Greece in a large regional tourism fair in Istanbul in 2014. Greece, for the first time, will attend this large tourism event, promoting Greek tourist destinations through this exhibition, said the director of the EMITT.

Hacer Aydin, director of EMITT, said that “ although regional representatives from Greece have always attended, Greece has never attended our exhibition as a national guest and no official agreement had been signed between the tourism ministries of Greece and Turkey. All of these regional representatives will gather under one roof in a huge area for the first time this year. This is very good for us.”

Aydin also added that Greek tourism professionals will be providing enhanced promotional activities at the fair.

The director also stated that Syria — EMITT’s main guest country back in 2009 — will not be sending any representatives this year due to the civil war in their country.

“On the contrary, Egypt will attend the EMITT despite the problems that the country is facing. They will be including extensive promotional activities too,” she noted.

The exhibition is now attracting tourism sectors from around the world. A couple of years back, the exhibition was featuring Eastern Europe and the Middle East, but now, it is also attracting countries from all over the world. Aydin explains: “This change was mainly caused by the rise in Turkish Airlines flights around the world, the increasing popularity of Turkish soap operas and the rising global awareness of Turkey as a spectacular tourism spot.”