Germany’s main supplier country in olive oil is by far Italy (3/4 of imports). Greece and Spain have shares of about 10% each from the total imports, while the Greek exports of virgin olive oil increased in 2012 to about 6,2 million tons, worth about 24 million euros.
In a report from the Office of Economic and Commercial Affairs of the Greek consulate in Düsseldorf, in value terms, Greece’s share in imports of virgin olive oil from Germany is higher and ranges between 11,5% and 13,5%.
During the period 2006-2012, despite the fluctuations observed, there doesn’t seem to have been any significant and permanent shift of the market shares between the three basic supplier countries.
Generally, according to the same report, Germany is the 11th largest olive oil market in the world with the consumption of olive oil being almost six-fold in the last 20 years, while in 2012 olive oil consumption in Germany increased to 59 thousand tons.
Olive oil consumption per capita may be increasing, but it remains low in comparison with the Mediterranean countries. Over the last five years, the period 2008-2012, Germany’s olive oil imports have been moving upwards in terms of quality, but not in terms of value, as the average import price is declining. Moreover, the largest percentage of Germany’s olive oil imports involve virgin olive oil, but an increase of imports of another olive oil has been observed over the last five years.
The bulk of oil sales in the German retail market involves sunflower oil, while in the second place is rapeseed oil. Olive oil is third in consumer reference and the high degree of concentration and the discounter’s supremacy in the German retail market has led to a large part of olive oil sales related to private label products.