In the last couple of months, the Greek dairy company FAGE seems to have made a dynamic comeback in the UK market.
In the second quarter this year, FAGE sales rebounded from disappointing results and after it won a legal battle involving its TotalĀ yogurt against US newcomer Chobani, run by a Turkish-American businessman.
Despite the fact that during the second quarter the sales were in fact lower, a marginal decrease of only 0.1% has been recorded, which resulted solely from a decline in sales in Greece by 10.7%.
In contrast to the domestic market, the Greek yogurt companyās sales abroad were increased, especially in Great Britain,Ā where they rose by almost 32 , 8% in value.
According to market factors, this development is the result of the decision of the British court which granted FAGE a permanent injunction against Chobani, that prohibits the company from marketing its US-made yogurts as āGreekā in the UK and awarded FAGE legal costs.
According to the verdict āGreek yogurt has to be from Greece.ā
See all the latest news from Greece and the world at Greekreporter.com. Contact our newsroom to report an update or send your story, photos and videos. Follow GR on Google News and subscribe here to our daily email!
