They discussed about the development of common activities as well as the exchange of know-how. They both expressed their common will to strengthen bilateral relations in the tourist sector which will prove beneficial.
Both sides agreed to promote the program, City Break in Autumn, in Athens and Stockholm. They also discussed the tourist campaigns of the Greek Tourism Organization (EOT) and the Swedish organization, Visit Sweden. A special reference was made to the use of social media and their role in attracting tourists. Sweden has already launched innovative campaigns using social media and especially twitter.
Kefalogianni underlined to Bruhk that, “For Greece, Sweden is a very important market that we wish to develop even further, as Swedish belong to the category of quality visitors.”
During her visit, Kefalogianni also held meetings with representatives of tour operators, with whom she discussed in detail the perspectives of the development of new types of tourism, like activities and sports tourism in which the Swedish seem to be particularly interested.