Cyprus Tourism Organisation (CTO), which promotes tourism in the Mediterranean island as a haven for both leisure holidaymakers and adventure seekers, has launched a spring advertising campaign titled Cyprus in Your Heart to attract UK visitors.
Orestis Rossides, Director of the CTO office in London said, ‘Advertising activity during this period usually proves very effective in inspiring visitors to book their getaways early, as holidaymakers look for sun-drenched destinations to counterbalance the grey skies of a British winter.
Now, with our new and improved campaign, we aim to delight the British public across the TV and radio air waves as well as taxis – all proven tools to effectively convey messages to a large audience.’
British holidaymakers actually play an essential role in Cyprus’ tourism, with around one million visitors every year. UK holidaymakers accounted for around 43 percent of international visitors to the island in 2011, next to Russian (14 percent) and German (6 percent) visitors.
The country benefits from around 300 days of sunshine a year, making it a very popular travel destination for UK visitors. Blue skies, beaches, vineyards, orange and lemon groves are all to be discovered on a Cyprus beach holiday. Several opportunities are also provided to visitors so they can savor the rich history and cultural influence of the ancient Egyptian, Byzantine, Greek and Roman civilizations. The Greek temples, Roman mosaics and 15th century frescoes are among the favorite tourist attractions.
(Source:travel news)
See all the latest news from Greece and the world at Greekreporter.com. Contact our newsroom to report an update or send your story, photos and videos. Follow GR on Google News and subscribe here to our daily email!
