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Swedes Take a Liking to Feta

Swedish consumption of feta is increasing. Swedes have developed a taste for the Greek delicacy as part of adopting healthier eating habits, including the Mediterranean cuisine, olive oil, etc. They also like new cuisines and flavors such as exotic non-European products.

That’s what market research for Sweden’s dairy industry showed, according to the Bureau of Economic and Business Affairs of the Greek Embassy in Stockholm.

Feta is mainly imported by immigrant businesses of Greek food stores, while retail distribution comes mainly from Sweden’s large supermarket chains (ICA, COOP, LIDL, etc.).

According to data recorded by Sweden’s Statistic Service, Greece is the country from which the largest quantities of feta are imported and its share in the market continues to grow, reaching 167,238 sek in 2011, compared to 158.089 sek in 2010 and 152,899 sek in 2009.

In 2011, Greece exported three tons of feta, compared to 2.7 in 2010 and 2.6 in 2009. In 2011, 1 euro, on average, was equal to 9.03 sek. During the previous years, the average rate was for 2009: 1 euro = 10,60 SEK, 2010: 1 euro = 9,54 SEK.

Within the list of feta importers in Sweden after Greece, follow Germany, Denmark, Finland and Belgium.

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