According to an adviser to Europe’s top court, Nova, Greeceās satellite TV broadcaster, may be able to have subscribers in the UK, as well as in other European countries. This could change the way soccer fans follow their sport.
A nonbinding opinion by Advocate General Juliane Kokott at the European Court of Justice (ECJ) on whether a rights holder such as the English Premier League can license its content on a country-by-country basis, suggested that such deals were in contravention of European law.
The sale of broadcast rights in this way allows channels to maximize the value of their product but shuts other broadcasters out in some countries. If Nova does attain rights to broadcast outside of Greece, many current satellite companies will get severe competition.
A monthly subscription to Nova, which has about 350,000 customers, costs between 27 and 58 euros. This is compared to a reported outlay of between 500 and 2,000 pounds (600 and 2,300 euros) per month, that Sky demands from some 50,000 pubs that subscribe to its service in the UK.
(source: nova)
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