Greece is gaining in popularity among German tourists according to data released on the occasion of the International Tourism Fair (ITB) taking place in Berlin.
The German Market Research Institute (GfK) says that local travel agencies have seen a 40 percent increase in sales for Greek destinations compared to last year.
Although it is not yet certain that such an increase will be confirmed by the end of the year, GfK says that it certainly confirms a trend; from 2.27 million German holidaymakers in 2012, their number gradually increased to 3.7 million in 2017.
With current trends, more than four million Germans are expected to visit Greece this year, making the country the most popular destination for Germans after Spain, says GfK.
This is despite the fact that there is an increase in bookings from Germany to Greece’s competitors in the region such as Turkey, Egypt, Tunisia and Morocco.
The bookings for Turkey doubled this year compared with last year, while Egypt has seen a 64 percent increase and occupies the fourth place in the preference of German tourists after Spain, Greece and Turkey.
Greece is showcasing itself with its own pavilion at the ITB which is regarded as the world’s most important tourism fair and is attended by around 10,000 exhibitors from more than 180 countries around the world.
At the Greek pavilion, 85 tourist and hotel organizations, regions and shipping companies are represented.