The traditional Greek-style yogurt has made a splash in many European markets, according to official data which states that yogurt is Greece’s eighth biggest export in 2015. In recent years, many Greek labels of yogurt have made their way to the Italian market specifically and into the households of Italians with much success.
The country’s first yogurt company to export to Italy, Fage, reported a 13.2 percent annual growth in the value of its products over the first nine months of 2016 and a growth of volume in the market of 14.1 percent.
Now brands such as Kri Kri and Dodoni, Mevgal, Olympos and Farma Koukaki are all finding much success in the Italian yogurt market as well.
Part of the reason for the success of Greek yogurt in Italy is that Italians are very health conscious and eat foods with a minimum amount of synthetic ingredients and preservatives.