The Mediterranean Panorama will focus on Greece and will also promote a series of other Mediterranean tourist destinations. The company is further promoting its successful Grekland Panorama, which has been promoting Greece to the Scandinavian market in the past years.
“In view of the fact that the Swedish market lacks a major international tourism exhibition and spurred by local tour operators and the interest of other Mediterranean destinations, North Events wishes to make use of this great business opportunity and attempt to strategically fill in the gap combining the expertise and special characteristics of the Grekland Panorama with the needs and demands of the market,” North Events general manager Leonidas Babanis said.
The company will also focus on attracting elderly visitors from Sweden and Denmark to Greece by organizing “senior” tourism fairs in Stockholm, Gothenburg and Malmo.
North Events will also organize the 1st Greek-Serb conference on tourism in Belgrade and the 2nd Grecka Panorama in Warsaw on December.