John Varvatos Opens Boutique in London

Greek-American menswear designer John Varvatos is ready to conquer the European fashion world. John Varvatos will open in September his firm’s first European boutique in London. The 10,000sq ft store is situated at 12-13 Conduit Street.

The Varvatos mainline collection, which focuses on tailoring, shirts and knitwear, will sit alongside its sportswear Star USA range.

Apart from the designer’s line of shoes and boots, the London store will also include Varvatos’ footwear collaboration with Converse. The basement of the store will host a live music area and will also sell memorabilia.

Starting from London, Varvatos intents to open more in major European cities such as Paris, Amsterdam and Copenhagen.

John Varvatos‘ client list includes many Hollywood stars such as Zac Efron and Ben Affleck.

The designer’s family comes from the island of Kefalonia, Greece while Varvatos grew up in Detroit, MI. Before launching his own firm in 1999 in New York, he worked at Polo Ralph Lauren and Calvin Klein. The successful Greek-American designer has received numerous awards, including being named as GQ’s Designer of the Year in 2007.