Two UK-based companies representing Greek interests, Booking-World and Cloud-Roam LTD, will be launching a significant tourist package in the Indian market with the support of the chairman of STIC Travel Group, the Indian travel agencies association, Mr. Subhash Goyal.
Mr. Goyal visited the stand of GNTO (Greek National Tourism Organization) at the ITB Berlin 2012 trade show, where the two companies presented their services and products.
The initiative aims at highlighting the values of Greek tourism and the establishment of a business and national friendship between Greece and India, which will boost the arrival rates of Indian tourists to Greece.
The discussion among Mr. Subhash Goyal, Mr. Sotiris Anagnostis, CEO of tourist telecommunications company Cloud-Roam LTD, Mr. Thomas Poulios, CEO of online hotel booking company Booking-World, Mr. Panayiotis Skordas, manager of the GNTO in Germany, Mr. Gregory Tassios, president of the Association of Hotel Owners of Chalkidiki, and Mrs. Maria Pampiri, focused on the main problem that deters Indian tourists from visiting Greece, which concerns visa issuance procedures.
The discussion revolved around the ways in which the Greek tourism industry can differentiate its products and services from others and restart the broadening of the target markets in order to reduce investment risks.
The cooperation of the above mentioned sides will soon see results, which will highlight the necessity of transforming and offering Greek tourism services addressing the rapidly growing Indian market.
Moreover, all sides agreed that it is necessary to mobilize all business and entrepreneur bodies into creating a Special Destination Package, which will firstly aim at organizing the initial contact of the potential tourists with Greece within their general visit to the European continent; and secondly, at organizing the exclusive several-day-long visit of Indian tourists to Greece.
At the same time, special emphasis was placed on the possibility of creating a Million Dollar Special Package addressing VIP tourists and more particularly the specific market of Indian millionaires.
By 2012, India will be exporting 50 million visitors, according to the World Tourism Organization.
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