Four years after launching the budget cruise company, Stelios Haji-Ioannou admits defeat and offloads the struggling firm.
EasyCruise has been sold to Greek ferry operator Hellenic Seaways for a reported €9m. The deal includes both the brand and its 574-passenger ship easyCruise Life, which operates across the east Mediterranean.
Stelios launched EasyCruise to appeal to a younger cruise demographic. But industry rumours whisper that even hardy young travellers were unimpressed by the “no frills” operator, which charged for meals, drinks and entertainment.
Stelios has yet to comment on the deal.
(Source: Realbusiness.co.uk)
See all the latest news from Greece and the world at Greekreporter.com. Contact our newsroom to report an update or send your story, photos and videos. Follow GR on Google News and subscribe here to our daily email!
